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Carried out a theme activities, play a guiding role machinery industry brand strategy .....

Date:2015-07-07
     For two years, the Selection Committee goods under the guidance of government departments , and vigorously promote the implementation of brand strategy , has played a guiding role in the industry.The first is the organizational commitment to quality and credibility of the industry activity . Developed a " mechanical industry line about " professional associations now have to discuss comments and revise and improve , to be issued to implement .The second is guided by the majority of industry associations to develop quality and integrity of the industry convention , open to the public commitment not to produce fake and shoddy products , the establishment of trade credit system . Carry out " honest , image building " activities, promotion of advanced quality management methods, organizational communication and advanced experience QC team activities such as mass quality , strengthen the industry self-regulation .The third is in accordance with the unified arrangements of the Ministry to carry out the quality of the brand-building activities in the quality of Societe Generale . Organization 22 professional associations to develop a program of activities , and achieved some success. Has recommended a six quality benchmarking units to the Ministry of Industry .The fourth is to increase the intensity of cultivation . Last June plenary session of the Selection Committee for the product brand development and recognition of activities to work to make a unified arrangements. Issued a notice , laid down the basic conditions put forward by the professional associations , choose 14 industry 18 products included in the year's recognition program.At the same time , actively carry out quality brands and brand names recommended work , encourage and support enterprises to develop a brand-name quality objectives and measures for improvement , and guide SMEs to learn advanced models. Access to quality brands and have been branded products business, strengthen guidance nurture and cultivate consciously increase its own export brands . Assist government departments to support the export of brand development , actively reflect business demands good service.